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    Dad, we love you ♡
    Papa, wir lieben dich ♡
    Papa, Papi, Paps, Vater, Vati, Dad, Daddy, ... One simple word encompassing many different roles. A boy's first hero and a daughter's first love. A role often underestimated, yet filled... Read more
    Liebe Mama ♡
    Dear Mom ♡
    How will you celebrate yourself today (on Mother's Day)? Do you remember the person you were before you got pregnant? You've come so far since then—you're a strong, powerful woman!... Read more
    POP-UP STORE IN BERLIN
    POP-UP STORE IN BERLIN
    Our first offline event: A pop-up store in Berlin Mitte You ask, we do! Every day we get asked: “Can I try on the ROOKIE in the store?” Until now,... Read more
    Valentinstag als Eltern ♡
    Valentine's Day as parents ♡
    Before becoming a mom or dad, Valentine's Day is known worldwide for romance, red roses, expensive chocolates, champagne, and waiting for that special someone to shower you with love and... Read more
    Unser Klimaschutzprojekt in Rwanda - Auf dem Weg zu "klimaneutralen" Babytragen
    Our climate protection project in Rwanda - On the way to "climate-neutral" baby carriers
    A project close to our hearts: a climate protection project in Rwanda – we're offsetting our CO2 emissions. 💚 Last year, we focused behind the scenes on a very specific... Read more
    Schwangerschaftsstreifen? - Das hilft deiner Haut während der Schwangerschaft!
    Stretch marks? - This will help your skin during pregnancy!
    Pregnancy is probably the most exciting event in a woman's life - associated with high physical stress. Hormones fluctuate wildly, and the body works overtime to nourish a tiny human... Read more
    Dein Baby ist so groß wie ...
    Your baby is about the size of...
    Hey Mom, Your little baby grows and changes at the speed of light, and we often don't even realize how incredibly fast the growth process is. We also don't realize... Read more